mckinsey house of strategy
3 Costly Mistakes Ignoring McKinsey’s 2026 Technology Trends
Skipping the insights from McKinsey’s 2026 Technology Trends Outlook can cost a brand up to 15% of market share by 2027, according to the firm’s cross-industry forecast. The report maps six macro-technology trends to concrete revenue levers, and ignoring them often leads to overspending on obsolete initiatives. Technology